Director, global marketing communications vs senior director of marketing

The differences between directors, global marketing communications and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $120,551 average annual salary of a director, global marketing communications.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, global marketing communications vs senior director of marketing overview

	Director, Global Marketing Communications	Senior Director Of Marketing
Yearly salary	$120,551	$159,916
Hourly rate	$57.96	$76.88
Growth rate	10%	10%
Number of jobs	107,853	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director, global marketing communications vs senior director of marketing salary

Directors, global marketing communications and senior directors of marketing have different pay scales, as shown below.

	Director, Global Marketing Communications	Senior Director Of Marketing
Average salary	$120,551	$159,916
Salary range	Between $90,000 And $160,000	Between $112,000 And $226,000
Highest paying City	Olympia, WA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	PVH	Washington Prime Group
Best paying industry	Professional	Media

Differences between director, global marketing communications and senior director of marketing education

There are a few differences between a director, global marketing communications and a senior director of marketing in terms of educational background:

	Director, Global Marketing Communications	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs senior director of marketing demographics

Here are the differences between directors, global marketing communications' and senior directors of marketing' demographics:

	Director, Global Marketing Communications	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and senior director of marketing duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, global marketing communications vs senior director of marketing skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Senior Director Of Marketing

Updated January 8, 2025

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