Director, marketing and creative services vs director, product marketing

The differences between directors, marketing and creative services and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, marketing and creative services vs director, product marketing overview

	Director, Marketing And Creative Services	Director, Product Marketing
Yearly salary	$94,433	$141,699
Hourly rate	$45.40	$68.12
Growth rate	10%	10%
Number of jobs	142,883	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs director, product marketing salary

Directors, marketing and creative services and directors, product marketing have different pay scales, as shown below.

	Director, Marketing And Creative Services	Director, Product Marketing
Average salary	$94,433	$141,699
Salary range	Between $68,000 And $130,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, marketing and creative services and director, product marketing education

There are a few differences between a director, marketing and creative services and a director, product marketing in terms of educational background:

	Director, Marketing And Creative Services	Director, Product Marketing
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs director, product marketing demographics

Here are the differences between directors, marketing and creative services' and directors, product marketing' demographics:

	Director, Marketing And Creative Services	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and director, product marketing duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, marketing and creative services vs director, product marketing skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Director, Product Marketing

Updated January 8, 2025

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