Director, marketing and creative services vs head of marketing

The differences between directors, marketing and creative services and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director, marketing and creative services vs head of marketing overview

	Director, Marketing And Creative Services	Head Of Marketing
Yearly salary	$94,433	$137,829
Hourly rate	$45.40	$66.26
Growth rate	10%	10%
Number of jobs	142,883	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs head of marketing salary

Directors, marketing and creative services and heads of marketing have different pay scales, as shown below.

	Director, Marketing And Creative Services	Head Of Marketing
Average salary	$94,433	$137,829
Salary range	Between $68,000 And $130,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between director, marketing and creative services and head of marketing education

There are a few differences between a director, marketing and creative services and a head of marketing in terms of educational background:

	Director, Marketing And Creative Services	Head Of Marketing
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 69%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs head of marketing demographics

Here are the differences between directors, marketing and creative services' and heads of marketing' demographics:

	Director, Marketing And Creative Services	Head Of Marketing
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and head of marketing duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Director, marketing and creative services vs head of marketing skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Head Of Marketing

Updated January 8, 2025

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