Director, marketing and creative services vs marketing director

The differences between directors, marketing and creative services and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, marketing and creative services vs marketing director overview

	Director, Marketing And Creative Services	Marketing Director
Yearly salary	$94,433	$114,906
Hourly rate	$45.40	$55.24
Growth rate	10%	10%
Number of jobs	142,883	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs marketing director salary

Directors, marketing and creative services and marketing directors have different pay scales, as shown below.

	Director, Marketing And Creative Services	Marketing Director
Average salary	$94,433	$114,906
Salary range	Between $68,000 And $130,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director, marketing and creative services and marketing director education

There are a few differences between a director, marketing and creative services and a marketing director in terms of educational background:

	Director, Marketing And Creative Services	Marketing Director
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs marketing director demographics

Here are the differences between directors, marketing and creative services' and marketing directors' demographics:

	Director, Marketing And Creative Services	Marketing Director
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and marketing director duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director, marketing and creative services vs marketing director skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Marketing Director

Updated January 8, 2025

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