Director, marketing and creative services vs marketing lead

The differences between directors, marketing and creative services and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director, marketing and creative services vs marketing lead overview

	Director, Marketing And Creative Services	Marketing Lead
Yearly salary	$94,433	$104,664
Hourly rate	$45.40	$50.32
Growth rate	10%	10%
Number of jobs	142,883	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs marketing lead salary

Directors, marketing and creative services and marketing leads have different pay scales, as shown below.

	Director, Marketing And Creative Services	Marketing Lead
Average salary	$94,433	$104,664
Salary range	Between $68,000 And $130,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, marketing and creative services and marketing lead education

There are a few differences between a director, marketing and creative services and a marketing lead in terms of educational background:

	Director, Marketing And Creative Services	Marketing Lead
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 72%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs marketing lead demographics

Here are the differences between directors, marketing and creative services' and marketing leads' demographics:

	Director, Marketing And Creative Services	Marketing Lead
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and marketing lead duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director, marketing and creative services vs marketing lead skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Executive Management Industry
Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Marketing Lead

Updated January 8, 2025

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