Director, marketing and creative services vs marketing manager

The differences between directors, marketing and creative services and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director, marketing and creative services vs marketing manager overview

	Director, Marketing And Creative Services	Marketing Manager
Yearly salary	$94,433	$104,550
Hourly rate	$45.40	$50.26
Growth rate	10%	10%
Number of jobs	142,883	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs marketing manager salary

Directors, marketing and creative services and marketing managers have different pay scales, as shown below.

	Director, Marketing And Creative Services	Marketing Manager
Average salary	$94,433	$104,550
Salary range	Between $68,000 And $130,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, marketing and creative services and marketing manager education

There are a few differences between a director, marketing and creative services and a marketing manager in terms of educational background:

	Director, Marketing And Creative Services	Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs marketing manager demographics

Here are the differences between directors, marketing and creative services' and marketing managers' demographics:

	Director, Marketing And Creative Services	Marketing Manager
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and marketing manager duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director, marketing and creative services vs marketing manager skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Marketing Manager

Updated January 8, 2025

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