Director, marketing and creative services vs senior director of marketing

The differences between directors, marketing and creative services and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $94,433 average annual salary of a director, marketing and creative services.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, marketing and creative services vs senior director of marketing overview

	Director, Marketing And Creative Services	Senior Director Of Marketing
Yearly salary	$94,433	$159,916
Hourly rate	$45.40	$76.88
Growth rate	10%	10%
Number of jobs	142,883	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs senior director of marketing salary

Directors, marketing and creative services and senior directors of marketing have different pay scales, as shown below.

	Director, Marketing And Creative Services	Senior Director Of Marketing
Average salary	$94,433	$159,916
Salary range	Between $68,000 And $130,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director, marketing and creative services and senior director of marketing education

There are a few differences between a director, marketing and creative services and a senior director of marketing in terms of educational background:

	Director, Marketing And Creative Services	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs senior director of marketing demographics

Here are the differences between directors, marketing and creative services' and senior directors of marketing' demographics:

	Director, Marketing And Creative Services	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and senior director of marketing duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, marketing and creative services vs senior director of marketing skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Senior Director Of Marketing

Updated January 8, 2025

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