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Director of market intelligence vs director of communications and marketing

The differences between directors of market intelligence and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of market intelligence and a director of communications and marketing. Additionally, a director of market intelligence has an average salary of $101,174, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of market intelligence include market research, market intelligence and competitive intelligence. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of market intelligence vs director of communications and marketing overview

Director Of Market IntelligenceDirector Of Communications And Marketing
Yearly salary$101,174$87,324
Hourly rate$48.64$41.98
Growth rate10%10%
Number of jobs46,078109,600
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Average age3939
Years of experience1010

Director of market intelligence vs director of communications and marketing salary

Directors of market intelligence and directors of communications and marketing have different pay scales, as shown below.

Director Of Market IntelligenceDirector Of Communications And Marketing
Average salary$101,174$87,324
Salary rangeBetween $70,000 And $145,000Between $57,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-New York
Best paying company-Paul Hastings
Best paying industry-Professional

Differences between director of market intelligence and director of communications and marketing education

There are a few differences between a director of market intelligence and a director of communications and marketing in terms of educational background:

Director Of Market IntelligenceDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of market intelligence vs director of communications and marketing demographics

Here are the differences between directors of market intelligence' and directors of communications and marketing' demographics:

Director Of Market IntelligenceDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 64.3% Female, 35.7%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of market intelligence and director of communications and marketing duties and responsibilities

Director of market intelligence example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Develop a methodology to gauge the ROI of various marketing programs.
  • Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Manage IP for maximum competitive advantage.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of market intelligence vs director of communications and marketing skills

Common director of market intelligence skills
  • Market Research, 21%
  • Market Intelligence, 19%
  • Competitive Intelligence, 12%
  • Market Insights, 9%
  • Market Trends, 7%
  • Competitive Landscape, 6%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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