Director of market intelligence vs marketing director

Differences between director of market intelligence and marketing director duties and responsibilities

Director of market intelligence example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Develop a methodology to gauge the ROI of various marketing programs.
• Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Manage IP for maximum competitive advantage.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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