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Director of market intelligence vs planning director

The differences between directors of market intelligence and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of market intelligence and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $101,174 average annual salary of a director of market intelligence.

The top three skills for a director of market intelligence include market research, market intelligence and competitive intelligence. The most important skills for a planning director are project management, financial analysis, and business planning.

Director of market intelligence vs planning director overview

Director Of Market IntelligencePlanning Director
Yearly salary$101,174$131,978
Hourly rate$48.64$63.45
Growth rate10%10%
Number of jobs46,07851,861
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 69%
Average age3939
Years of experience1010

Director of market intelligence vs planning director salary

Directors of market intelligence and planning directors have different pay scales, as shown below.

Director Of Market IntelligencePlanning Director
Average salary$101,174$131,978
Salary rangeBetween $70,000 And $145,000Between $90,000 And $192,000
Highest paying City-San Francisco, CA
Highest paying state-New York
Best paying company-Exelixis
Best paying industry-Professional

Differences between director of market intelligence and planning director education

There are a few differences between a director of market intelligence and a planning director in terms of educational background:

Director Of Market IntelligencePlanning Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of market intelligence vs planning director demographics

Here are the differences between directors of market intelligence' and planning directors' demographics:

Director Of Market IntelligencePlanning Director
Average age3939
Gender ratioMale, 64.3% Female, 35.7%Male, 66.7% Female, 33.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of market intelligence and planning director duties and responsibilities

Director of market intelligence example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Develop a methodology to gauge the ROI of various marketing programs.
  • Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Manage IP for maximum competitive advantage.

Planning director example responsibilities.

  • Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
  • Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
  • Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
  • Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
  • Utilize ETO software for assessment and tracking.
  • Implement new CRM - ClientBase, investigate alternate consortium relationships.
  • Show more

Director of market intelligence vs planning director skills

Common director of market intelligence skills
  • Market Research, 21%
  • Market Intelligence, 19%
  • Competitive Intelligence, 12%
  • Market Insights, 9%
  • Market Trends, 7%
  • Competitive Landscape, 6%
Common planning director skills
  • Project Management, 14%
  • Financial Analysis, 7%
  • Business Planning, 6%
  • Data Analysis, 5%
  • Customer Service, 5%
  • Planning Process, 5%

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