Director of marketing and advertising vs assistant marketing director

Differences between director of marketing and advertising and assistant marketing director duties and responsibilities

Director of marketing and advertising example responsibilities.

• Manage the Facebook page daily, answering customer questions and responding to customer feedback.
• Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
• Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
• Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
• Maintain website advertising and Facebook traffic presence for newspaper properties.
• Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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