Director of marketing and advertising vs marketing strategist

The differences between directors of marketing and advertising and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a marketing strategist. Additionally, a director of marketing and advertising has an average salary of $91,487, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director of marketing and advertising vs marketing strategist overview

	Director Of Marketing And Advertising	Marketing Strategist
Yearly salary	$91,487	$80,033
Hourly rate	$43.98	$38.48
Growth rate	10%	10%
Number of jobs	104,526	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs marketing strategist salary

Directors of marketing and advertising and marketing strategists have different pay scales, as shown below.

	Director Of Marketing And Advertising	Marketing Strategist
Average salary	$91,487	$80,033
Salary range	Between $54,000 And $154,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between director of marketing and advertising and marketing strategist education

There are a few differences between a director of marketing and advertising and a marketing strategist in terms of educational background:

	Director Of Marketing And Advertising	Marketing Strategist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs marketing strategist demographics

Here are the differences between directors of marketing and advertising' and marketing strategists' demographics:

	Director Of Marketing And Advertising	Marketing Strategist
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and marketing strategist duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director of marketing and advertising vs marketing strategist skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Marketing Strategist

Updated January 8, 2025

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