Director of marketing and advertising vs senior manager of marketing

Differences between director of marketing and advertising and senior manager of marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

• Manage the Facebook page daily, answering customer questions and responding to customer feedback.
• Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
• Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
• Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
• Maintain website advertising and Facebook traffic presence for newspaper properties.
• Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.
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Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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