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The differences between directors of marketing and public relations and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming an assistant marketing director takes usually requires 8-10 years. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Marketing And Public Relations | Assistant Marketing Director | |
| Yearly salary | $86,626 | $55,415 |
| Hourly rate | $41.65 | $26.64 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of marketing and public relations and assistant marketing directors have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Assistant Marketing Director | |
| Average salary | $86,626 | $55,415 |
| Salary range | Between $58,000 And $129,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Control4 | Moody's |
| Best paying industry | Health Care | - |
There are a few differences between a director of marketing and public relations and an assistant marketing director in terms of educational background:
| Director Of Marketing And Public Relations | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and assistant marketing directors' demographics:
| Director Of Marketing And Public Relations | Assistant Marketing Director | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |