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The differences between directors of marketing and public relations and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Director Of Marketing And Public Relations | Marketing Strategist | |
| Yearly salary | $86,626 | $80,033 |
| Hourly rate | $41.65 | $38.48 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Directors of marketing and public relations and marketing strategists have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Marketing Strategist | |
| Average salary | $86,626 | $80,033 |
| Salary range | Between $58,000 And $129,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Control4 | McKinsey & Company Inc |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a marketing strategist in terms of educational background:
| Director Of Marketing And Public Relations | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and marketing strategists' demographics:
| Director Of Marketing And Public Relations | Marketing Strategist | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |