Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of marketing and public relations and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Director Of Marketing And Public Relations | Senior Manager Of Marketing | |
| Yearly salary | $86,626 | $118,350 |
| Hourly rate | $41.65 | $56.90 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Directors of marketing and public relations and senior managers of marketing have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Senior Manager Of Marketing | |
| Average salary | $86,626 | $118,350 |
| Salary range | Between $58,000 And $129,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Control4 | Roku |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a senior manager of marketing in terms of educational background:
| Director Of Marketing And Public Relations | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and senior managers of marketing' demographics:
| Director Of Marketing And Public Relations | Senior Manager Of Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |