Post job

Director of publications marketing vs assistant marketing director

The differences between directors of publications marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and an assistant marketing director. Additionally, a director of publications marketing has an average salary of $87,949, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of publications marketing vs assistant marketing director overview

Director Of Publications MarketingAssistant Marketing Director
Yearly salary$87,949$55,415
Hourly rate$42.28$26.64
Growth rate10%10%
Number of jobs96,98994,447
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Average age3939
Years of experience1010

Director of publications marketing vs assistant marketing director salary

Directors of publications marketing and assistant marketing directors have different pay scales, as shown below.

Director Of Publications MarketingAssistant Marketing Director
Average salary$87,949$55,415
Salary rangeBetween $57,000 And $134,000Between $35,000 And $86,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Moody's
Best paying industry--

Differences between director of publications marketing and assistant marketing director education

There are a few differences between a director of publications marketing and an assistant marketing director in terms of educational background:

Director Of Publications MarketingAssistant Marketing Director
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of publications marketing vs assistant marketing director demographics

Here are the differences between directors of publications marketing' and assistant marketing directors' demographics:

Director Of Publications MarketingAssistant Marketing Director
Average age3939
Gender ratioMale, 35.1% Female, 64.9%Male, 39.7% Female, 60.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of publications marketing and assistant marketing director duties and responsibilities

Director of publications marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Revise the Facebook page, moving from friends to fans and quadruple likes.
  • Plan and execute special events including social media marketing using Facebook.
  • Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
  • Prepare and run educational projects for international students.

Assistant marketing director example responsibilities.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Show more

Director of publications marketing vs assistant marketing director skills

Common director of publications marketing skills
  • Website Content, 17%
  • Press Releases, 14%
  • CRM, 8%
  • Lead Generation, 6%
  • Facebook, 4%
  • Public Awareness, 4%
Common assistant marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 8%
  • Graphic Design, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Google Analytics, 5%

Browse executive management jobs