Director of publications marketing vs marketing communications manager

The differences between directors of publications marketing and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing communications manager. Additionally, a director of publications marketing has an average salary of $87,949, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Director of publications marketing vs marketing communications manager overview

	Director Of Publications Marketing	Marketing Communications Manager
Yearly salary	$87,949	$84,146
Hourly rate	$42.28	$40.45
Growth rate	10%	10%
Number of jobs	96,989	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing communications manager salary

Directors of publications marketing and marketing communications managers have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Communications Manager
Average salary	$87,949	$84,146
Salary range	Between $57,000 And $134,000	Between $60,000 And $117,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Boston Consulting Group
Best paying industry	-	Finance

Differences between director of publications marketing and marketing communications manager education

There are a few differences between a director of publications marketing and a marketing communications manager in terms of educational background:

	Director Of Publications Marketing	Marketing Communications Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing communications manager demographics

Here are the differences between directors of publications marketing' and marketing communications managers' demographics:

	Director Of Publications Marketing	Marketing Communications Manager
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing communications manager duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Director of publications marketing vs marketing communications manager skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Communications Manager

Updated January 8, 2025

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