Director of publications marketing vs marketing strategist

The differences between directors of publications marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing strategist. Additionally, a director of publications marketing has an average salary of $87,949, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director of publications marketing vs marketing strategist overview

	Director Of Publications Marketing	Marketing Strategist
Yearly salary	$87,949	$80,033
Hourly rate	$42.28	$38.48
Growth rate	10%	10%
Number of jobs	96,989	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing strategist salary

Directors of publications marketing and marketing strategists have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Strategist
Average salary	$87,949	$80,033
Salary range	Between $57,000 And $134,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between director of publications marketing and marketing strategist education

There are a few differences between a director of publications marketing and a marketing strategist in terms of educational background:

	Director Of Publications Marketing	Marketing Strategist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Most common major	Communication	Marketing
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing strategist demographics

Here are the differences between directors of publications marketing' and marketing strategists' demographics:

	Director Of Publications Marketing	Marketing Strategist
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing strategist duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director of publications marketing vs marketing strategist skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Strategist

Updated January 8, 2025

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