Director of publications marketing vs senior manager of marketing

Differences between director of publications marketing and senior manager of marketing duties and responsibilities

Director of publications marketing example responsibilities.

• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Revise the Facebook page, moving from friends to fans and quadruple likes.
• Plan and execute special events including social media marketing using Facebook.
• Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
• Prepare and run educational projects for international students.

Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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