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Director, strategic initiatives vs director, product marketing

The differences between directors, strategic initiatives and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic initiatives and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $110,532 average annual salary of a director, strategic initiatives.

The top three skills for a director, strategic initiatives include project management, oversight and business development. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, strategic initiatives vs director, product marketing overview

Director, Strategic InitiativesDirector, Product Marketing
Yearly salary$110,532$141,699
Hourly rate$53.14$68.12
Growth rate10%10%
Number of jobs32,990173,038
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director, strategic initiatives do?

A director of strategic initiatives spearheads the business planning efforts in a company, ensuring efficiency and profit growth. Typically, their responsibilities revolve around performing research and analysis to determine the best practices for optimal operations, coordinating with analysts and other experts to devise strategies to improve existing systems and procedures, and managing budgets in adherence to the goals and needs of a company. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director, strategic initiatives vs director, product marketing salary

Directors, strategic initiatives and directors, product marketing have different pay scales, as shown below.

Director, Strategic InitiativesDirector, Product Marketing
Average salary$110,532$141,699
Salary rangeBetween $71,000 And $171,000Between $97,000 And $205,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryFinanceTechnology

Differences between director, strategic initiatives and director, product marketing education

There are a few differences between a director, strategic initiatives and a director, product marketing in terms of educational background:

Director, Strategic InitiativesDirector, Product Marketing
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, strategic initiatives vs director, product marketing demographics

Here are the differences between directors, strategic initiatives' and directors, product marketing' demographics:

Director, Strategic InitiativesDirector, Product Marketing
Average age3939
Gender ratioMale, 57.0% Female, 43.0%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, strategic initiatives and director, product marketing duties and responsibilities

Director, strategic initiatives example responsibilities.

  • Leverage native CRM service calendar to automate sales appointment and service activity scheduling & dispatch.
  • Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
  • Recruit to develop programs / services to attract Medicare patients.
  • Prepare the marketing video and maintain the event website, and Facebook group.
  • Implement new CRM processes including new quoting solution, reducing time to quote from hours to minutes.
  • Create a business plan that demonstrate ROI associate with an untap customer market (sleep hybrids).
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Director, strategic initiatives vs director, product marketing skills

Common director, strategic initiatives skills
  • Project Management, 12%
  • Oversight, 7%
  • Business Development, 7%
  • Business Cases, 5%
  • Program Development, 5%
  • Process Improvement, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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