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The differences between directors, strategic initiatives and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic initiatives and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $110,532 average annual salary of a director, strategic initiatives.
The top three skills for a director, strategic initiatives include project management, oversight and business development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director, Strategic Initiatives | Marketing Director | |
| Yearly salary | $110,532 | $114,906 |
| Hourly rate | $53.14 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 32,990 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic initiatives spearheads the business planning efforts in a company, ensuring efficiency and profit growth. Typically, their responsibilities revolve around performing research and analysis to determine the best practices for optimal operations, coordinating with analysts and other experts to devise strategies to improve existing systems and procedures, and managing budgets in adherence to the goals and needs of a company. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors, strategic initiatives and marketing directors have different pay scales, as shown below.
| Director, Strategic Initiatives | Marketing Director | |
| Average salary | $110,532 | $114,906 |
| Salary range | Between $71,000 And $171,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a director, strategic initiatives and a marketing director in terms of educational background:
| Director, Strategic Initiatives | Marketing Director | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic initiatives' and marketing directors' demographics:
| Director, Strategic Initiatives | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.0% Female, 43.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |