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Divisional merchandise manager vs media manager

The differences between divisional merchandise managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a divisional merchandise manager and a media manager. Additionally, a divisional merchandise manager has an average salary of $175,897, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a divisional merchandise manager include margin, DMM and divisional merchandise. The most important skills for a media manager are digital marketing, kpis, and media planning.

Divisional merchandise manager vs media manager overview

Divisional Merchandise ManagerMedia Manager
Yearly salary$175,897$96,475
Hourly rate$84.57$46.38
Growth rate10%10%
Number of jobs36,935110,888
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 81%
Average age3939
Years of experience1010

Divisional merchandise manager vs media manager salary

Divisional merchandise managers and media managers have different pay scales, as shown below.

Divisional Merchandise ManagerMedia Manager
Average salary$175,897$96,475
Salary rangeBetween $114,000 And $269,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between divisional merchandise manager and media manager education

There are a few differences between a divisional merchandise manager and a media manager in terms of educational background:

Divisional Merchandise ManagerMedia Manager
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Divisional merchandise manager vs media manager demographics

Here are the differences between divisional merchandise managers' and media managers' demographics:

Divisional Merchandise ManagerMedia Manager
Average age3939
Gender ratioMale, 55.8% Female, 44.2%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between divisional merchandise manager and media manager duties and responsibilities

Divisional merchandise manager example responsibilities.

  • Manage support equipment logistics and stowage, equipment training and qualification programs.
  • Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
  • Identify base sales growth opportunities for customer across key personal care categories through changes in the POG versioning process.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Divisional merchandise manager vs media manager skills

Common divisional merchandise manager skills
  • Margin, 15%
  • DMM, 9%
  • Divisional Merchandise, 9%
  • Gross Margin, 8%
  • Product Development, 6%
  • Store Operations, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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