E-commerce product manager vs product owner

The differences between e-commerce product managers and product owners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-commerce product manager and a product owner. Additionally, a product owner has an average salary of $97,070, which is higher than the $66,418 average annual salary of an e-commerce product manager.

The top three skills for an e-commerce product manager include digital marketing, google analytics and project management. The most important skills for a product owner are user stories, acceptance criteria, and product backlog.

E-commerce product manager vs product owner overview

	E-Commerce Product Manager	Product Owner
Yearly salary	$66,418	$97,070
Hourly rate	$31.93	$46.67
Growth rate	10%	10%
Number of jobs	110,613	129,990
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 67%
Average age	39	39
Years of experience	10	10

What does an e-commerce product manager do?

An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.

What does a product owner do?

Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.

E-commerce product manager vs product owner salary

E-commerce product managers and product owners have different pay scales, as shown below.

	E-Commerce Product Manager	Product Owner
Average salary	$66,418	$97,070
Salary range	Between $49,000 And $89,000	Between $71,000 And $130,000
Highest paying City	Philadelphia, PA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Cargill	ORIX USA
Best paying industry	Finance	Manufacturing

Differences between e-commerce product manager and product owner education

There are a few differences between an e-commerce product manager and a product owner in terms of educational background:

	E-Commerce Product Manager	Product Owner
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 67%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-commerce product manager vs product owner demographics

Here are the differences between e-commerce product managers' and product owners' demographics:

	E-Commerce Product Manager	Product Owner
Average age	39	39
Gender ratio	Male, 62.7% Female, 37.3%	Male, 64.3% Female, 35.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-commerce product manager and product owner duties and responsibilities

E-commerce product manager example responsibilities.

Lead development of a business plan for B2C portal.
Manage social media outlets create content (words and images) for social sites Facebook.
Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
Develop and manage Magento base e-commerce platform.
Program lead responsible for expanding online chat capabilities while effectively managing the ROI

Product owner example responsibilities.

Manage remote teams to port core and legacy components into AWS.
Manage a global team to create Java base EDI / XML / XSL mapping suite.
Gather and define requirements for the BSS require to operate and manage the SaaS offerings.
Serve as technical contact for affiliate partners during API integration and create and manage API documentation.
Manage the team to redesign the Java base desktop trading community management product to a web base portal.
Used Microsoft TFS to manage project phases, sprints and burn down chart of various stages of SDLC.

E-commerce product manager vs product owner skills

Common e-commerce product manager skills

Digital Marketing, 13%
Google Analytics, 9%
Project Management, 5%
Customer Service, 4%
B Testing, 4%
A/B, 4%

Common product owner skills

User Stories, 10%
Acceptance Criteria, 7%
Product Backlog, 5%
Analytics, 5%
Product Management, 4%
EPICS, 4%

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E-Commerce Product Manager
E-Commerce Product Manager vs Product Owner

Updated January 8, 2025

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