Ecommerce consultant vs brand manager

The differences between ecommerce consultants and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce consultant and a brand manager. Additionally, an ecommerce consultant has an average salary of $100,609, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for an ecommerce consultant include CRM, B2C and business development. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Ecommerce consultant vs brand manager overview

	Ecommerce Consultant	Brand Manager
Yearly salary	$100,609	$97,789
Hourly rate	$48.37	$47.01
Growth rate	10%	10%
Number of jobs	76,973	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Ecommerce consultant vs brand manager salary

Ecommerce consultants and brand managers have different pay scales, as shown below.

	Ecommerce Consultant	Brand Manager
Average salary	$100,609	$97,789
Salary range	Between $70,000 And $143,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Stanley Black & Decker	Meta
Best paying industry	Technology	Manufacturing

Differences between ecommerce consultant and brand manager education

There are a few differences between an ecommerce consultant and a brand manager in terms of educational background:

	Ecommerce Consultant	Brand Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Ecommerce consultant vs brand manager demographics

Here are the differences between ecommerce consultants' and brand managers' demographics:

	Ecommerce Consultant	Brand Manager
Average age	39	39
Gender ratio	Male, 65.6% Female, 34.4%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between ecommerce consultant and brand manager duties and responsibilities

Ecommerce consultant example responsibilities.

Manage online marketing budget, including continuous improvement of ROI.
Manage design and technical teams for eCommerce (Magento) platform downgrade.
Lead the project management and integration of the new site into client's custom ERP containing over 5-10K SKUs.
Manage the customization, integration and implementation of an e-commerce package application.
Provide SharePoint development and administration, budget and financial reporting; manage invoicing; and develop training manuals and user guides.
WebSpeed, Progress/OpenEdge, HTML, JavaScript, RDBS, ERP interfacing.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Ecommerce consultant vs brand manager skills

Common ecommerce consultant skills

CRM, 21%
B2C, 15%
Business Development, 11%
Ecommerce Website, 8%
SEO, 7%
E-Commerce, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%