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Ecommerce consultant vs digital marketing consultant

The differences between ecommerce consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an ecommerce consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, an ecommerce consultant has an average salary of $100,609, which is higher than the $71,064 average annual salary of a digital marketing consultant.

The top three skills for an ecommerce consultant include CRM, B2C and business development. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Ecommerce consultant vs digital marketing consultant overview

Ecommerce ConsultantDigital Marketing Consultant
Yearly salary$100,609$71,064
Hourly rate$48.37$34.17
Growth rate10%19%
Number of jobs76,97399,520
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Average age3937
Years of experience106

Ecommerce consultant vs digital marketing consultant salary

Ecommerce consultants and digital marketing consultants have different pay scales, as shown below.

Ecommerce ConsultantDigital Marketing Consultant
Average salary$100,609$71,064
Salary rangeBetween $70,000 And $143,000Between $49,000 And $101,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companyStanley Black & DeckerBooz Allen Hamilton
Best paying industryTechnologyManufacturing

Differences between ecommerce consultant and digital marketing consultant education

There are a few differences between an ecommerce consultant and a digital marketing consultant in terms of educational background:

Ecommerce ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce consultant vs digital marketing consultant demographics

Here are the differences between ecommerce consultants' and digital marketing consultants' demographics:

Ecommerce ConsultantDigital Marketing Consultant
Average age3937
Gender ratioMale, 65.6% Female, 34.4%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between ecommerce consultant and digital marketing consultant duties and responsibilities

Ecommerce consultant example responsibilities.

  • Manage online marketing budget, including continuous improvement of ROI.
  • Manage design and technical teams for eCommerce (Magento) platform downgrade.
  • Lead the project management and integration of the new site into client's custom ERP containing over 5-10K SKUs.
  • Manage the customization, integration and implementation of an e-commerce package application.
  • Provide SharePoint development and administration, budget and financial reporting; manage invoicing; and develop training manuals and user guides.
  • WebSpeed, Progress/OpenEdge, HTML, JavaScript, RDBS, ERP interfacing.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
  • Show more

Ecommerce consultant vs digital marketing consultant skills

Common ecommerce consultant skills
  • CRM, 21%
  • B2C, 15%
  • Business Development, 11%
  • Ecommerce Website, 8%
  • SEO, 7%
  • E-Commerce, 3%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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