Ecommerce consultant vs marketing director

The differences between ecommerce consultants and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce consultant and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $100,609 average annual salary of an ecommerce consultant.

The top three skills for an ecommerce consultant include CRM, B2C and business development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Ecommerce consultant vs marketing director overview

	Ecommerce Consultant	Marketing Director
Yearly salary	$100,609	$114,906
Hourly rate	$48.37	$55.24
Growth rate	10%	10%
Number of jobs	76,973	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Ecommerce consultant vs marketing director salary

Ecommerce consultants and marketing directors have different pay scales, as shown below.

	Ecommerce Consultant	Marketing Director
Average salary	$100,609	$114,906
Salary range	Between $70,000 And $143,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Stanley Black & Decker	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between ecommerce consultant and marketing director education

There are a few differences between an ecommerce consultant and a marketing director in terms of educational background:

	Ecommerce Consultant	Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Ecommerce consultant vs marketing director demographics

Here are the differences between ecommerce consultants' and marketing directors' demographics:

	Ecommerce Consultant	Marketing Director
Average age	39	39
Gender ratio	Male, 65.6% Female, 34.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between ecommerce consultant and marketing director duties and responsibilities

Ecommerce consultant example responsibilities.

Manage online marketing budget, including continuous improvement of ROI.
Manage design and technical teams for eCommerce (Magento) platform downgrade.
Lead the project management and integration of the new site into client's custom ERP containing over 5-10K SKUs.
Manage the customization, integration and implementation of an e-commerce package application.
Provide SharePoint development and administration, budget and financial reporting; manage invoicing; and develop training manuals and user guides.
WebSpeed, Progress/OpenEdge, HTML, JavaScript, RDBS, ERP interfacing.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Ecommerce consultant vs marketing director skills

Common ecommerce consultant skills

CRM, 21%
B2C, 15%
Business Development, 11%
Ecommerce Website, 8%
SEO, 7%
E-Commerce, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Ecommerce Consultant
Ecommerce Consultant vs Marketing Director

Updated January 8, 2025

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