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Event marketing assistant vs marketing communications assistant

The differences between event marketing assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing communications assistant. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.

Event marketing assistant vs marketing communications assistant overview

Event Marketing AssistantMarketing Communications Assistant
Yearly salary$30,703$51,115
Hourly rate$14.76$24.57
Growth rate19%19%
Number of jobs78,72988,560
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Average age3737
Years of experience66

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing communications assistant do?

A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.

Event marketing assistant vs marketing communications assistant salary

Event marketing assistants and marketing communications assistants have different pay scales, as shown below.

Event Marketing AssistantMarketing Communications Assistant
Average salary$30,703$51,115
Salary rangeBetween $23,000 And $39,000Between $34,000 And $76,000
Highest paying City-Neptune, NJ
Highest paying state-New Jersey
Best paying company-Microsoft
Best paying industry-Finance

Differences between event marketing assistant and marketing communications assistant education

There are a few differences between an event marketing assistant and a marketing communications assistant in terms of educational background:

Event Marketing AssistantMarketing Communications Assistant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Event marketing assistant vs marketing communications assistant demographics

Here are the differences between event marketing assistants' and marketing communications assistants' demographics:

Event Marketing AssistantMarketing Communications Assistant
Average age3737
Gender ratioMale, 26.3% Female, 73.7%Male, 24.0% Female, 76.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between event marketing assistant and marketing communications assistant duties and responsibilities

Event marketing assistant example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
  • Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
  • Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
  • Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
  • Process and submit MLS listings.
  • Show more

Marketing communications assistant example responsibilities.

  • Manage and maintain intranet web content utilizing a frame-base program and HTML.
  • Coordinate video production for YouTube channel, managing third party filmmaker on content (script), capturing and editing.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Maintain Facebook page; create status updates with content relevant to target market.
  • Identify and restructure social media presence on Facebook, with metrics measuring improve reach and engagement.
  • Work on integrating with Google business and SEO techniques to make it to in search engine.
  • Show more

Event marketing assistant vs marketing communications assistant skills

Common event marketing assistant skills
  • Event Planning, 13%
  • Press Releases, 7%
  • Facebook, 6%
  • Twitter, 5%
  • Trade Shows, 5%
  • Event Logistics, 4%
Common marketing communications assistant skills
  • HTML, 7%
  • Press Releases, 7%
  • Email Campaigns, 6%
  • PowerPoint, 6%
  • Facebook, 5%
  • Customer Database, 4%

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