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The differences between event marketing assistants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing & events coordinator. Additionally, a marketing & events coordinator has an average salary of $41,447, which is higher than the $30,703 average annual salary of an event marketing assistant.
The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Event Marketing Assistant | Marketing & Events Coordinator | |
| Yearly salary | $30,703 | $41,447 |
| Hourly rate | $14.76 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,729 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Event marketing assistants and marketing & events coordinators have different pay scales, as shown below.
| Event Marketing Assistant | Marketing & Events Coordinator | |
| Average salary | $30,703 | $41,447 |
| Salary range | Between $23,000 And $39,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between an event marketing assistant and a marketing & events coordinator in terms of educational background:
| Event Marketing Assistant | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between event marketing assistants' and marketing & events coordinators' demographics:
| Event Marketing Assistant | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.3% Female, 73.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |