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Event marketing assistant vs public relations assistant

The differences between event marketing assistants and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an event marketing assistant, becoming a public relations assistant takes usually requires 2-4 years. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Event marketing assistant vs public relations assistant overview

Event Marketing AssistantPublic Relations Assistant
Yearly salary$30,703$46,197
Hourly rate$14.76$22.21
Growth rate19%8%
Number of jobs78,72926,021
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age3742
Years of experience64

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Event marketing assistant vs public relations assistant salary

Event marketing assistants and public relations assistants have different pay scales, as shown below.

Event Marketing AssistantPublic Relations Assistant
Average salary$30,703$46,197
Salary rangeBetween $23,000 And $39,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between event marketing assistant and public relations assistant education

There are a few differences between an event marketing assistant and a public relations assistant in terms of educational background:

Event Marketing AssistantPublic Relations Assistant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Event marketing assistant vs public relations assistant demographics

Here are the differences between event marketing assistants' and public relations assistants' demographics:

Event Marketing AssistantPublic Relations Assistant
Average age3742
Gender ratioMale, 26.3% Female, 73.7%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between event marketing assistant and public relations assistant duties and responsibilities

Event marketing assistant example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
  • Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
  • Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
  • Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
  • Process and submit MLS listings.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Event marketing assistant vs public relations assistant skills

Common event marketing assistant skills
  • Event Planning, 13%
  • Press Releases, 7%
  • Facebook, 6%
  • Twitter, 5%
  • Trade Shows, 5%
  • Event Logistics, 4%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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