Executive vice president marketing vs vice president, business development

Differences between executive vice president marketing and vice president, business development duties and responsibilities

Executive vice president marketing example responsibilities.

• Manage ROI through revenue & profit per page and revenue per customer type.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Launch SEM, SEO, online advertising, social campaign and daily deals.
• Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
• Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
• Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
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Vice president, business development example responsibilities.

• Prospect new business, qualify leads, present to c-level executives and close business.
• Develop leads, prospect and set executive level meetings for high end networking events with c-level executives.
• Identify RFP opportunities, manage coordinated team response and submit winning proposals.
• Lead CRM conversion, including new software implementation, data-collection methods and development of a category-specific sales focus.
• Manage projects, consult and oversee healthcare professional services division, including medical facilities and real estate investment properties.
• Lead commercial operations including structuring and closing strategic partnerships and building a unique business intelligence platform for the healthcare industry.
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