Executive vice president marketing vs vice president, strategy

Differences between executive vice president marketing and vice president, strategy duties and responsibilities

Executive vice president marketing example responsibilities.

• Manage ROI through revenue & profit per page and revenue per customer type.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Launch SEM, SEO, online advertising, social campaign and daily deals.
• Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
• Drive strategy, creation, and oversee execution of all marketing activities to drive positive ROI or increase brand awareness nationally.
• Create and deliver multimillion-dollar B2B and B2C communications to facilitate launch of service.
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Vice president, strategy example responsibilities.

• Spearhead implementation and manage technology projects that achieve increased scalability and efficiency (UAT, QA )
• Promote to AVP due to record goals achieve in the marketing and web areas.
• Manage all marketing relate activities, including SEM, trade shows, and direct mail.
• Manage and sell the first network, SaaS model jail calling platforms for Florida, Georgia and Canada.
• Manage customer relationships through selling, training, and demos and proactively collect customer feedback to improve SaaS database.
• Manage the RFP process and maintain the firm's RFP database which consist of an exhaustive list of responses.
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