General manager, marketing director vs assistant marketing manager

The differences between general managers, marketing director and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, marketing director, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, a general manager, marketing director has an average salary of $104,933, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a general manager, marketing director include digital marketing, SEO and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

General manager, marketing director vs assistant marketing manager overview

	General Manager, Marketing Director	Assistant Marketing Manager
Yearly salary	$104,933	$94,094
Hourly rate	$50.45	$45.24
Growth rate	6%	10%
Number of jobs	280,325	82,527
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	44	39
Years of experience	6	10

General manager, marketing director vs assistant marketing manager salary

General managers, marketing director and assistant marketing managers have different pay scales, as shown below.

	General Manager, Marketing Director	Assistant Marketing Manager
Average salary	$104,933	$94,094
Salary range	Between $68,000 And $161,000	Between $64,000 And $136,000
Highest paying City	-	Portsmouth, VA
Highest paying state	-	Virginia
Best paying company	-	General Motors
Best paying industry	-	Finance

Differences between general manager, marketing director and assistant marketing manager education

There are a few differences between a general manager, marketing director and an assistant marketing manager in terms of educational background:

	General Manager, Marketing Director	Assistant Marketing Manager
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

General manager, marketing director vs assistant marketing manager demographics

Here are the differences between general managers, marketing director' and assistant marketing managers' demographics:

	General Manager, Marketing Director	Assistant Marketing Manager
Average age	44	39
Gender ratio	Male, 65.3% Female, 34.7%	Male, 39.0% Female, 61.0%
Race ratio	Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between general manager, marketing director and assistant marketing manager duties and responsibilities

General manager, marketing director example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Administer purchases, inventory, scheduling and payroll.
Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Assistant marketing manager example responsibilities.

Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Provide product support for customers on internet forums, Facebook and other web sites.
Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
Design and prepare presentations for sales using PowerPoint.
Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.

General manager, marketing director vs assistant marketing manager skills

Common general manager, marketing director skills

Digital Marketing, 13%
SEO, 10%
Marketing Campaigns, 8%
CRM, 6%
SEM, 6%
Customer Service, 6%

Common assistant marketing manager skills

Digital Marketing, 9%
Marketing Campaigns, 6%
Project Management, 6%
Strong Project Management, 5%
Product Development, 5%
SEO, 4%

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General Manager, Marketing Director
General Manager, Marketing Director vs Assistant Marketing Manager

Updated January 8, 2025

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