Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSkillsEducationDemographicsBest CompaniesJob Outlook

Compare

General manager, marketing director vs brand marketing manager

The differences between general managers, marketing director and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, marketing director, becoming a brand marketing manager takes usually requires 8-10 years. Additionally, a general manager, marketing director has an average salary of $104,933, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a general manager, marketing director include digital marketing, SEO and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

General manager, marketing director vs brand marketing manager overview

General Manager, Marketing DirectorBrand Marketing Manager
Yearly salary$104,933$91,940
Hourly rate$50.45$44.20
Growth rate6%10%
Number of jobs280,325108,824
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Average age4439
Years of experience610

General manager, marketing director vs brand marketing manager salary

General managers, marketing director and brand marketing managers have different pay scales, as shown below.

General Manager, Marketing DirectorBrand Marketing Manager
Average salary$104,933$91,940
Salary rangeBetween $68,000 And $161,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between general manager, marketing director and brand marketing manager education

There are a few differences between a general manager, marketing director and a brand marketing manager in terms of educational background:

General Manager, Marketing DirectorBrand Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

General manager, marketing director vs brand marketing manager demographics

Here are the differences between general managers, marketing director' and brand marketing managers' demographics:

General Manager, Marketing DirectorBrand Marketing Manager
Average age4439
Gender ratioMale, 65.3% Female, 34.7%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between general manager, marketing director and brand marketing manager duties and responsibilities

General manager, marketing director example responsibilities.

  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Administer purchases, inventory, scheduling and payroll.
  • Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
  • Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
    • Show more

General manager, marketing director vs brand marketing manager skills

Common general manager, marketing director skills
  • Digital Marketing, 13%
  • SEO, 10%
  • Marketing Campaigns, 8%
  • CRM, 6%
  • SEM, 6%
  • Customer Service, 6%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

General Manager, Marketing Director vs. similar jobs

General Manager, Marketing Director related careers

General Manager, Marketing Director related jobs

What similar roles do

Updated January 8, 2025

Browse executive management jobs