General manager, marketing director vs director of marketing & development

Differences between general manager, marketing director and director of marketing & development duties and responsibilities

General manager, marketing director example responsibilities.

• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Administer purchases, inventory, scheduling and payroll.
• Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
• Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
• Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
Show more