General manager, marketing director vs manager, field marketing

The differences between general managers, marketing director and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, marketing director, becoming a manager, field marketing takes usually requires 8-10 years. Additionally, a general manager, marketing director has an average salary of $104,933, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a general manager, marketing director include digital marketing, SEO and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

General manager, marketing director vs manager, field marketing overview

	General Manager, Marketing Director	Manager, Field Marketing
Yearly salary	$104,933	$93,296
Hourly rate	$50.45	$44.85
Growth rate	6%	10%
Number of jobs	280,325	174,371
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 82%
Average age	44	39
Years of experience	6	10

General manager, marketing director vs manager, field marketing salary

General managers, marketing director and managers, field marketing have different pay scales, as shown below.

	General Manager, Marketing Director	Manager, Field Marketing
Average salary	$104,933	$93,296
Salary range	Between $68,000 And $161,000	Between $68,000 And $127,000
Highest paying City	-	Carson City, NV
Highest paying state	-	Nevada
Best paying company	-	Google
Best paying industry	-	Technology

Differences between general manager, marketing director and manager, field marketing education

There are a few differences between a general manager, marketing director and a manager, field marketing in terms of educational background:

	General Manager, Marketing Director	Manager, Field Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

General manager, marketing director vs manager, field marketing demographics

Here are the differences between general managers, marketing director' and managers, field marketing' demographics:

	General Manager, Marketing Director	Manager, Field Marketing
Average age	44	39
Gender ratio	Male, 65.3% Female, 34.7%	Male, 47.1% Female, 52.9%
Race ratio	Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between general manager, marketing director and manager, field marketing duties and responsibilities

General manager, marketing director example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Administer purchases, inventory, scheduling and payroll.
Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Manager, field marketing example responsibilities.

Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.

General manager, marketing director vs manager, field marketing skills

Common general manager, marketing director skills

Digital Marketing, 13%
SEO, 10%
Marketing Campaigns, 8%
CRM, 6%
SEM, 6%
Customer Service, 6%

Common manager, field marketing skills

Digital Marketing, 9%
Integrated Marketing, 8%
Project Management, 5%
Salesforce, 5%
ROI, 5%
Marketing Campaigns, 4%

General Manager, Marketing Director vs. similar jobs

General Manager, Marketing Director related careers

General Manager, Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
General Manager, Marketing Director
General Manager, Marketing Director vs Manager, Field Marketing

Updated January 8, 2025

Browse executive management jobs