General manager, marketing director vs marketing account manager

The differences between general managers, marketing director and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, marketing director, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a general manager, marketing director has an average salary of $104,933, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a general manager, marketing director include digital marketing, SEO and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

General manager, marketing director vs marketing account manager overview

	General Manager, Marketing Director	Marketing Account Manager
Yearly salary	$104,933	$67,983
Hourly rate	$50.45	$32.68
Growth rate	6%	10%
Number of jobs	280,325	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 78%
Average age	44	39
Years of experience	6	10

General manager, marketing director vs marketing account manager salary

General managers, marketing director and marketing account managers have different pay scales, as shown below.

	General Manager, Marketing Director	Marketing Account Manager
Average salary	$104,933	$67,983
Salary range	Between $68,000 And $161,000	Between $50,000 And $91,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	American Tower
Best paying industry	-	Energy

Differences between general manager, marketing director and marketing account manager education

There are a few differences between a general manager, marketing director and a marketing account manager in terms of educational background:

	General Manager, Marketing Director	Marketing Account Manager
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

General manager, marketing director vs marketing account manager demographics

Here are the differences between general managers, marketing director' and marketing account managers' demographics:

	General Manager, Marketing Director	Marketing Account Manager
Average age	44	39
Gender ratio	Male, 65.3% Female, 34.7%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between general manager, marketing director and marketing account manager duties and responsibilities

General manager, marketing director example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Administer purchases, inventory, scheduling and payroll.
Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

General manager, marketing director vs marketing account manager skills

Common general manager, marketing director skills

Digital Marketing, 13%
SEO, 10%
Marketing Campaigns, 8%
CRM, 6%
SEM, 6%
Customer Service, 6%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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General Manager, Marketing Director
General Manager, Marketing Director vs Marketing Account Manager

Updated January 8, 2025

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