General manager, marketing director vs sales and marketing manager

Differences between general manager, marketing director and sales and marketing manager duties and responsibilities

General manager, marketing director example responsibilities.

• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Administer purchases, inventory, scheduling and payroll.
• Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
• Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
• Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Sales and marketing manager example responsibilities.

• Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
• Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
• Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
• Review draft and submit RFP responses and manage follow-up communications.
• Design marketing and advertising collateral, manage company website, SEO and social media
• Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
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