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General manager, marketing director vs senior director of marketing

The differences between general managers, marketing director and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, marketing director, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $104,933 average annual salary of a general manager, marketing director.

The top three skills for a general manager, marketing director include digital marketing, SEO and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

General manager, marketing director vs senior director of marketing overview

General Manager, Marketing DirectorSenior Director Of Marketing
Yearly salary$104,933$159,916
Hourly rate$50.45$76.88
Growth rate6%10%
Number of jobs280,325106,180
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age4439
Years of experience610

General manager, marketing director vs senior director of marketing salary

General managers, marketing director and senior directors of marketing have different pay scales, as shown below.

General Manager, Marketing DirectorSenior Director Of Marketing
Average salary$104,933$159,916
Salary rangeBetween $68,000 And $161,000Between $112,000 And $226,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Washington Prime Group
Best paying industry-Media

Differences between general manager, marketing director and senior director of marketing education

There are a few differences between a general manager, marketing director and a senior director of marketing in terms of educational background:

General Manager, Marketing DirectorSenior Director Of Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

General manager, marketing director vs senior director of marketing demographics

Here are the differences between general managers, marketing director' and senior directors of marketing' demographics:

General Manager, Marketing DirectorSenior Director Of Marketing
Average age4439
Gender ratioMale, 65.3% Female, 34.7%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between general manager, marketing director and senior director of marketing duties and responsibilities

General manager, marketing director example responsibilities.

  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Administer purchases, inventory, scheduling and payroll.
  • Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
  • Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
    • Show more

General manager, marketing director vs senior director of marketing skills

Common general manager, marketing director skills
  • Digital Marketing, 13%
  • SEO, 10%
  • Marketing Campaigns, 8%
  • CRM, 6%
  • SEM, 6%
  • Customer Service, 6%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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Updated January 8, 2025

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