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General sales manager vs international sales manager

The differences between general sales managers and international sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and an international sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $71,128 average annual salary of an international sales manager.

The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for an international sales manager are product development, sales growth, and distribution channels.

General sales manager vs international sales manager overview

General Sales ManagerInternational Sales Manager
Yearly salary$118,744$71,128
Hourly rate$57.09$34.20
Growth rate5%5%
Number of jobs196,21097,905
Job satisfaction-5
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

What does an international sales manager do?

An International Sales Manager is responsible for coordinating the sales department's global operations through sales volume monitoring and establishing goals. International Sales Managers maintain the company's global sales for services and commodities, and create methodical procedures and ideas to attract and persuade international clients to buy. In addition, it is their duty to plan, inspire, and motivate the sales workforce, and prepare and create daily, monthly, and annual sales reports. They also design and enforce a variety of assessment programs and plans.

General sales manager vs international sales manager salary

General sales managers and international sales managers have different pay scales, as shown below.

General Sales ManagerInternational Sales Manager
Average salary$118,744$71,128
Salary rangeBetween $71,000 And $196,000Between $47,000 And $106,000
Highest paying CityWestport, CTSanta Rosa, CA
Highest paying stateMaineNevada
Best paying companyMetaUBS
Best paying industryProfessionalTransportation

Differences between general sales manager and international sales manager education

There are a few differences between a general sales manager and an international sales manager in terms of educational background:

General Sales ManagerInternational Sales Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

General sales manager vs international sales manager demographics

Here are the differences between general sales managers' and international sales managers' demographics:

General Sales ManagerInternational Sales Manager
Average age4646
Gender ratioMale, 85.5% Female, 14.5%Male, 74.5% Female, 25.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between general sales manager and international sales manager duties and responsibilities

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

International sales manager example responsibilities.

  • Manage an average of $8M annual EDI transactions during 2009-YTD.
  • Lead a global marketing team across Asia, Europe and the Americas.
  • Lead marketing and sales efforts for communication satellite systems in Asia-Pacific.
  • Accomplish and over exceed goals set by company parameter regarding customer service, logistics operations cost management and customer retention.
  • Work closely with the online department on the implementation and execution of creative elements for affiliate campaigns, SEO and SEM.
  • Supervise search engine optimization, SEM, channel partners and online advertising teams.
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General sales manager vs international sales manager skills

Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%
Common international sales manager skills
  • Product Development, 14%
  • Sales Growth, 7%
  • Distribution Channels, 6%
  • Business Development, 6%
  • Sales Strategies, 5%
  • R, 4%

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