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The differences between general sales managers and internet sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and an internet sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $84,971 average annual salary of an internet sales manager.
The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for an internet sales manager are customer satisfaction, customer service, and CRM.
| General Sales Manager | Internet Sales Manager | |
| Yearly salary | $118,744 | $84,971 |
| Hourly rate | $57.09 | $40.85 |
| Growth rate | 5% | 5% |
| Number of jobs | 196,210 | 97,589 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 51% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
An internet sales manager is responsible for selling and promoting the organization's goods and services, typically on a social media platform. Internet sales managers interact with potential clients by responding to their inquiries and concerns through online marketing campaigns and sales promotions. They also handle the sales budget and monitor revenues, identify business opportunities to increase profitability, and create engaging content on platforms for brand awareness. An internet sales manager must have excellent communication skills, as well as computer proficiency in navigating online sales tools efficiently.
General sales managers and internet sales managers have different pay scales, as shown below.
| General Sales Manager | Internet Sales Manager | |
| Average salary | $118,744 | $84,971 |
| Salary range | Between $71,000 And $196,000 | Between $46,000 And $156,000 |
| Highest paying City | Westport, CT | Daly City, CA |
| Highest paying state | Maine | New Jersey |
| Best paying company | Meta | Reynolds and Reynolds |
| Best paying industry | Professional | - |
There are a few differences between a general sales manager and an internet sales manager in terms of educational background:
| General Sales Manager | Internet Sales Manager | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 51% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between general sales managers' and internet sales managers' demographics:
| General Sales Manager | Internet Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 85.5% Female, 14.5% | Male, 74.9% Female, 25.1% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |