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The differences between general sales managers and market sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and a market sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $75,416 average annual salary of a market sales manager.
The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for a market sales manager are customer service, account management, and sales process.
| General Sales Manager | Market Sales Manager | |
| Yearly salary | $118,744 | $75,416 |
| Hourly rate | $57.09 | $36.26 |
| Growth rate | 5% | 5% |
| Number of jobs | 196,210 | 128,368 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 72% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Market Sales Managers oversee the performance of the company's products and services in a specific target market. They analyze sales data and prepare related reports. They come up with strategies to address sales concerns and to further improve sales performance. They should be familiar with the current industry trends to ensure that their strategies would bode well with the market. They should also be able to identify the sales strategies that would cater to their market. Market Sales Managers are also assigned to oversee the market sales team. This includes training new hires, cascading company updates and strategies, and engaging the team to perform well.
General sales managers and market sales managers have different pay scales, as shown below.
| General Sales Manager | Market Sales Manager | |
| Average salary | $118,744 | $75,416 |
| Salary range | Between $71,000 And $196,000 | Between $46,000 And $122,000 |
| Highest paying City | Westport, CT | Wallingford, CT |
| Highest paying state | Maine | Connecticut |
| Best paying company | Meta | Adobe |
| Best paying industry | Professional | - |
There are a few differences between a general sales manager and a market sales manager in terms of educational background:
| General Sales Manager | Market Sales Manager | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between general sales managers' and market sales managers' demographics:
| General Sales Manager | Market Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 85.5% Female, 14.5% | Male, 67.2% Female, 32.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |