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The differences between general sales managers and route sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and a route sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $48,830 average annual salary of a route sales manager.
The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for a route sales manager are food service, sales territory, and sales route.
| General Sales Manager | Route Sales Manager | |
| Yearly salary | $118,744 | $48,830 |
| Hourly rate | $57.09 | $23.48 |
| Growth rate | 5% | 5% |
| Number of jobs | 196,210 | 112,342 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 38% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
A route sales manager is responsible for monitoring the performance of the sales staff within their designated areas, ensuring the adherence to sales goals and objectives efficiently, and providing the highest satisfaction to the customers. Route sales managers develop strategic procedures for marketing campaigns, identifying business opportunities to generate more revenue resources, and increase the company's profitability. They also conduct sales training and programs for the staff to maximize productivity and enhance their sales skills. A route sales manager analyzes sales reports and evaluates customers' needs by studying market trends.
General sales managers and route sales managers have different pay scales, as shown below.
| General Sales Manager | Route Sales Manager | |
| Average salary | $118,744 | $48,830 |
| Salary range | Between $71,000 And $196,000 | Between $42,000 And $56,000 |
| Highest paying City | Westport, CT | - |
| Highest paying state | Maine | - |
| Best paying company | Meta | - |
| Best paying industry | Professional | - |
There are a few differences between a general sales manager and a route sales manager in terms of educational background:
| General Sales Manager | Route Sales Manager | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between general sales managers' and route sales managers' demographics:
| General Sales Manager | Route Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 85.5% Female, 14.5% | Male, 93.7% Female, 6.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |