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General sales manager vs sales team manager

The differences between general sales managers and sales team managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and a sales team manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $65,856 average annual salary of a sales team manager.

The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for a sales team manager are GRASS, sales associates, and sales floor.

General sales manager vs sales team manager overview

General Sales ManagerSales Team Manager
Yearly salary$118,744$65,856
Hourly rate$57.09$31.66
Growth rate5%5%
Number of jobs196,210147,216
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 68%
Average age4646
Years of experience88

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

What does a sales team manager do?

A sales team manager is responsible for monitoring the sales performance and goals of an organization by strategizing on efficient techniques to sell goods and services to customers. Sales team managers identify business opportunities by analyzing the current market trends that would increase the company's revenues and profitability. They also provide training for the sales team members to maximize their efficiency and increase productivity. A sales team manager must have excellent communication and leadership skills, especially in developing sales plans to achieve sales targets.

General sales manager vs sales team manager salary

General sales managers and sales team managers have different pay scales, as shown below.

General Sales ManagerSales Team Manager
Average salary$118,744$65,856
Salary rangeBetween $71,000 And $196,000Between $34,000 And $126,000
Highest paying CityWestport, CTOakland, CA
Highest paying stateMaineOregon
Best paying companyMetaAcronis
Best paying industryProfessional-

Differences between general sales manager and sales team manager education

There are a few differences between a general sales manager and a sales team manager in terms of educational background:

General Sales ManagerSales Team Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

General sales manager vs sales team manager demographics

Here are the differences between general sales managers' and sales team managers' demographics:

General Sales ManagerSales Team Manager
Average age4646
Gender ratioMale, 85.5% Female, 14.5%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between general sales manager and sales team manager duties and responsibilities

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Sales team manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Upgrade OS, network POS and CRM, maintain all PC's and office technologies.
  • Implement sales force automation (CRM), an inside outbound call center for appointment development.
  • Provide leadership by developing and empowering associates, recognizing and rewarding diversity and communicating openly with the team.
  • Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

General sales manager vs sales team manager skills

Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%
Common sales team manager skills
  • GRASS, 16%
  • Sales Associates, 9%
  • Sales Floor, 9%
  • Customer Care, 9%
  • Customer Traffic, 7%
  • Customer Issues, 6%

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