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General sales manager vs territory sales manager

The differences between general sales managers and territory sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and a territory sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $74,356 average annual salary of a territory sales manager.

The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for a territory sales manager are territory sales, customer service, and healthcare.

General sales manager vs territory sales manager overview

General Sales ManagerTerritory Sales Manager
Yearly salary$118,744$74,356
Hourly rate$57.09$35.75
Growth rate5%5%
Number of jobs196,210119,934
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

What does a territory sales manager do?

A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.

General sales manager vs territory sales manager salary

General sales managers and territory sales managers have different pay scales, as shown below.

General Sales ManagerTerritory Sales Manager
Average salary$118,744$74,356
Salary rangeBetween $71,000 And $196,000Between $48,000 And $114,000
Highest paying CityWestport, CTSeattle, WA
Highest paying stateMaineHawaii
Best paying companyMetaPalo Alto Networks
Best paying industryProfessionalRetail

Differences between general sales manager and territory sales manager education

There are a few differences between a general sales manager and a territory sales manager in terms of educational background:

General Sales ManagerTerritory Sales Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

General sales manager vs territory sales manager demographics

Here are the differences between general sales managers' and territory sales managers' demographics:

General Sales ManagerTerritory Sales Manager
Average age4646
Gender ratioMale, 85.5% Female, 14.5%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between general sales manager and territory sales manager duties and responsibilities

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Territory sales manager example responsibilities.

  • Manage all the Costco Midwest regional activity.
  • Manage annual marketing budget of $1.0 MM.
  • Manage accounts and territory with CRM software to optimize production
  • Manage process and documentation flow from initial contact through program execution, including timely CRM management.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Promote excellent customer satisfaction by focusing efforts on ethics, integrity and dependability.
  • Show more

General sales manager vs territory sales manager skills

Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%
Common territory sales manager skills
  • Territory Sales, 11%
  • Customer Service, 9%
  • Healthcare, 6%
  • CRM, 6%
  • Patients, 5%
  • Work Ethic, 5%

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