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The differences between global alliance managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and an associate brand manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Global Alliance Manager | Associate Brand Manager | |
| Yearly salary | $144,449 | $95,925 |
| Hourly rate | $69.45 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 52,477 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Global alliance managers and associate brand managers have different pay scales, as shown below.
| Global Alliance Manager | Associate Brand Manager | |
| Average salary | $144,449 | $95,925 |
| Salary range | Between $103,000 And $201,000 | Between $67,000 And $137,000 |
| Highest paying City | - | Parsippany-Troy Hills, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | The Walt Disney Company |
| Best paying industry | - | Manufacturing |
There are a few differences between a global alliance manager and an associate brand manager in terms of educational background:
| Global Alliance Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global alliance managers' and associate brand managers' demographics:
| Global Alliance Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.7% Female, 27.3% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |