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The differences between global alliance managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a brand manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Global Alliance Manager | Brand Manager | |
| Yearly salary | $144,449 | $97,789 |
| Hourly rate | $69.45 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 52,477 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Global alliance managers and brand managers have different pay scales, as shown below.
| Global Alliance Manager | Brand Manager | |
| Average salary | $144,449 | $97,789 |
| Salary range | Between $103,000 And $201,000 | Between $72,000 And $131,000 |
| Highest paying City | - | Parsippany-Troy Hills, NJ |
| Highest paying state | - | Rhode Island |
| Best paying company | - | Meta |
| Best paying industry | - | Manufacturing |
There are a few differences between a global alliance manager and a brand manager in terms of educational background:
| Global Alliance Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global alliance managers' and brand managers' demographics:
| Global Alliance Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.7% Female, 27.3% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |