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Global alliance manager vs category manager

The differences between global alliance managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a category manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $102,035 average annual salary of a category manager.

The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Global alliance manager vs category manager overview

Global Alliance ManagerCategory Manager
Yearly salary$144,449$102,035
Hourly rate$69.45$49.06
Growth rate10%10%
Number of jobs52,477108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a global alliance manager do?

An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Global alliance manager vs category manager salary

Global alliance managers and category managers have different pay scales, as shown below.

Global Alliance ManagerCategory Manager
Average salary$144,449$102,035
Salary rangeBetween $103,000 And $201,000Between $74,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-McKinsey & Company Inc
Best paying industry-Manufacturing

Differences between global alliance manager and category manager education

There are a few differences between a global alliance manager and a category manager in terms of educational background:

Global Alliance ManagerCategory Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global alliance manager vs category manager demographics

Here are the differences between global alliance managers' and category managers' demographics:

Global Alliance ManagerCategory Manager
Average age3939
Gender ratioMale, 72.7% Female, 27.3%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global alliance manager and category manager duties and responsibilities

Global alliance manager example responsibilities.

  • Manage relationships with global independent software vendors (ISVs) to maximize revenue for technologies and products.
  • Coordinate speaker training and development programs, facilitate executive coaching sessions and manage logistics for speaker preparation.
  • Participate on other cross-functional teams to provide privacy advice for personal information governance, and new system or platform implementation.
  • Develop IP licensing policies, procedures and standard contracts for inbound and outbound IP licensing.
  • Establish executive and vendor relationship management goals and determine spend for MDF dollars.
  • Secure financial support for sales strategy through development of differentiate selling model and ROI assessment.

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
  • Show more

Global alliance manager vs category manager skills

Common global alliance manager skills
  • Cloud, 14%
  • Go-To-Market, 13%
  • Lead Generation, 7%
  • Strategic Alliances, 6%
  • Revenue Targets, 6%
  • Sales Pipeline, 6%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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