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The differences between global alliance managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a marketing director. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Global Alliance Manager | Marketing Director | |
| Yearly salary | $144,449 | $114,906 |
| Hourly rate | $69.45 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 52,477 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Global alliance managers and marketing directors have different pay scales, as shown below.
| Global Alliance Manager | Marketing Director | |
| Average salary | $144,449 | $114,906 |
| Salary range | Between $103,000 And $201,000 | Between $68,000 And $193,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a global alliance manager and a marketing director in terms of educational background:
| Global Alliance Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global alliance managers' and marketing directors' demographics:
| Global Alliance Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.7% Female, 27.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |