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Global alliance manager vs marketing director

The differences between global alliance managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a marketing director. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Global alliance manager vs marketing director overview

Global Alliance ManagerMarketing Director
Yearly salary$144,449$114,906
Hourly rate$69.45$55.24
Growth rate10%10%
Number of jobs52,47793,503
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a global alliance manager do?

An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Global alliance manager vs marketing director salary

Global alliance managers and marketing directors have different pay scales, as shown below.

Global Alliance ManagerMarketing Director
Average salary$144,449$114,906
Salary rangeBetween $103,000 And $201,000Between $68,000 And $193,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Brookfield Properties
Best paying industry-Manufacturing

Differences between global alliance manager and marketing director education

There are a few differences between a global alliance manager and a marketing director in terms of educational background:

Global Alliance ManagerMarketing Director
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global alliance manager vs marketing director demographics

Here are the differences between global alliance managers' and marketing directors' demographics:

Global Alliance ManagerMarketing Director
Average age3939
Gender ratioMale, 72.7% Female, 27.3%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global alliance manager and marketing director duties and responsibilities

Global alliance manager example responsibilities.

  • Manage relationships with global independent software vendors (ISVs) to maximize revenue for technologies and products.
  • Coordinate speaker training and development programs, facilitate executive coaching sessions and manage logistics for speaker preparation.
  • Participate on other cross-functional teams to provide privacy advice for personal information governance, and new system or platform implementation.
  • Develop IP licensing policies, procedures and standard contracts for inbound and outbound IP licensing.
  • Establish executive and vendor relationship management goals and determine spend for MDF dollars.
  • Secure financial support for sales strategy through development of differentiate selling model and ROI assessment.

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Show more

Global alliance manager vs marketing director skills

Common global alliance manager skills
  • Cloud, 14%
  • Go-To-Market, 13%
  • Lead Generation, 7%
  • Strategic Alliances, 6%
  • Revenue Targets, 6%
  • Sales Pipeline, 6%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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