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The differences between global alliance managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a marketing manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Global Alliance Manager | Marketing Manager | |
| Yearly salary | $144,449 | $104,550 |
| Hourly rate | $69.45 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 52,477 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Global alliance managers and marketing managers have different pay scales, as shown below.
| Global Alliance Manager | Marketing Manager | |
| Average salary | $144,449 | $104,550 |
| Salary range | Between $103,000 And $201,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a global alliance manager and a marketing manager in terms of educational background:
| Global Alliance Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global alliance managers' and marketing managers' demographics:
| Global Alliance Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.7% Female, 27.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |